FASHION IN THE WORLD, COSMETICS, JEWELRY AND CLOCKS

·       Establishing the Fashion Fair Council – the members are the most prominent fashion experts: designers, fashion journalists, professors of the Faculty of Applied Arts.
·       Comprehensive media coverage.
·       International promotion of the Fashion Fair, information and attracting buyers through: importers association, chambers, embassies, all World Trade Centers, representatives of Belgrade Fair, GTN advertising through USAID ( The United States Agency for International Development) and FLAG INTERNATIONAL, VIBILIA network information publishing in English, Executive Newsletter and OST-WEST publications on the Internet and contacts with the representatives of this organisation through the institutions of the Chamber of Commerce, GTZ (Deutsche Gesellschaft fur Technische Zusammenarbeit), SIEPA ( Serbian Investment and Export Promotion Agency), Euro Info Correspondence center as well as AM CHAMB.
·       Special attention is paid to attract the buyers from the neighbouring countries, South East Europe, Russia and EU.
·       Domestic buyers receive information on the Fashion Fair with the invitation to visit the Fair and free entrance tickets.
·       Successful domestic firms which have established their own brand (Hall 3).
·       Organised appearance of hairdressers, cosmetics and perfumery through the Association.
·       Co-organiser “Select Model Agency” organises fashion shows throughout the Fair on catwalk of the Halls 1 and 3.
·       Accompanying programme: presentations, press conferences, expert gatherings and seminars with active participation of the Serbian Chamber of Commerce, GTZ, Yutef, ( presence of experts from the competent ministries taking active part in seminars enabling direct contact with the related ministries).

The new concept of the Fair is designed to engage and provide full Belgrade Fair services to increase the profitability and requirements of the exhibitors.

The Fair’s new concept correspodns to the Serbian Government campaign concerning the domestic textile industry revitalization project, with the full support of the Ministry of Trade, Tourism and Services as well as Ministry of Economic Relations with Foreign Countries, as well as considerable number of domestic firms which have created their own brand.

SPRING FASHION IN THE WORLD, COSMETICS, JEWELRY, CLOCKS, LEATHER, FOOTWEAR & EQUIPMENT		February / Mart, 2002 26 - 01	February, 2003 25 - 28	February, 2004 18 - 21
"FASHION IN THE WORLD" (UFI) COSMETICS, JEWELRY, CLOCKS, LEATHER, FOOTWEAR & EQUIPMENT		October, 2002 1 - 4	October, 2003 2 - 5	October, 2004 6 - 10